Markus Giesler is Associate Professor of Marketing at York University’s Schulich School of Business where he has been on the faculty since 2004. He is a consumer anthropologist and “one of the best-recognized experts studying high-tech consumer behavior” (Russ Belk in WIRED Magazine). He has spoken at such events as the World Economic Forum in Davos, Switzerland, and conducted applied research with several companies such as Apple, BMW, Electronic Frontier Foundation, MoMA, Procter & Gamble, and Sony.

His research on marketing and consumer culture has been published in leading academic journals and featured in global media from New York Times, Time Magazine, Financial Times, and Times of India, to Business Week, Corriere della Sierra, Le Figaro, der Spiegel, Manager Magazin, and the Vatican's L'Osservatore Romano.

Recently, he has conducted historical consumer research to develop a new cultural approach to market evolution: the marketplace drama process. Together with Marius Luedicke and Craig Thompson he has published groundbreaking research on moral consumption based on a study of U.S. American Hummer drivers.

He has taught in many of Schulich’s programs, as course head of the first year MBA course in Marketing, the Seymour Schulich Teaching Excellence award-winning elective course in Entertainment Marketing, and in the department’s doctoral program.

He was a visiting scholar at Northwestern University’s Kellogg School of Management and at Stockholm University. He holds a Ph.D. (Dr. rer. pol., summa) from Witten/Herdecke University. He has a decade of music entertainment industry experience. He is still a passionate piano player and writes the occasional song. He speaks a fluent English, German, and French.