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| Articles
and Chapters |
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Luedicke, Marius K., Craig J. Thompson and Markus Giesler (forthcoming), "Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict," Journal of Consumer Research.
Giesler, Markus, Leah Carter, and Marius Luedicke (2009), “Cultural Market Formation in the Time of an Epistemic Shift,“ in Advances in Consumer Research, Provo, UT: Association for Consumer Research, 35, [page numbers not yet assigned].
Giesler, Markus (2008), “Conflict and Compromise: Drama in Marketplace Evolution,” Journal of Consumer Research, 34 (April), 739-753 (lead article, based on dissertation thesis).
Giesler, Markus and Marius Luedicke (2007),
"Brand Communities and Their Social Antagonists:
Insights from the Hummer Case," in Consumer
Tribes, eds. Bernhard Cova, Robert V. Kozinets
and Avi Shankar, Elsevier / Butterworth-Heinemann.
Giesler, Markus (2008), “Research
Adventures in Co-Optation: News from the Field,“
Special Session Summary, in European Advances
in Consumer Research, Cele Otnes and Stefania
Borghini (eds.).
Giesler, Markus and Marius Luedicke (2008),
“How Does Drama Drive Market Evolution:
The Co-Optation of Music Downloading,”
in European Advances in Consumer Research,
Cele Otnes and Stefania Borghini (eds.).
Giesler, Markus and Marius Luedicke (2008),
“Towards a Narratology of Brands,”
in European Advances in Consumer Research,
Cele Otnes and Stefania Borghini (eds.).
Giesler, Markus and Gulnur Tumbat (2008),
“Reconsidering Dramaturgy in Consumer
Culture Research,“ Special Session Summary,
in Advances in Consumer Research, Provo, UT:
Association for Consumer Research, 34.
Giesler, Markus and Marius Luedicke (forthcoming),
“On Dramatography: Investigating Change
in Consumption,“ in Advances in Consumer
Research, Provo, UT: Association for Consumer
Research, 34.
Giesler, Markus and Ashlee Humphreys (2008),
“Tensions between Access and Ownership
in the Media Marketplace,“ in Advances
in Consumer Research, Provo, UT: Association
for Consumer Research, 34.
Giesler, Markus and Gulnur Tumbat (2008),
“The Consumption of Performance: A Critical
Restaging,“ Special Session Summary,
in Proceedings of the First Consumer Culture
Theory Conference, Russell W. Belk and John
F. Sherry (eds.).
Giesler, Markus and Marius Luedicke (2008),
“The Sharer with a Thousand Faces: Heroic
Identity Transformation in the War on Downloading,“
in Proceedings of the First Consumer Culture
Theory Conference, Russell W. Belk and John
F. Sherry (eds.).
Giesler,
Markus (2006), “Consumer Gift Systems,”
Journal of Consumer Research, 33
(September), 283-290.
Giesler, Markus (2006),
“Music as Prophecy: Listening to the
Sonic Cyborgs,” in European Advances
in Consumer Research, Karin M. Ekström
and Helene Brembeck (eds.), vol. 7, 2006.
Giesler, Markus and Jonathan Schroeder (2006),
“The Sounds of Consumption: Listening
to the Musical Landscape,” Special Session
Summary, in European Advances in Consumer
Research, Karin M. Ekström and Helene
Brembeck (eds.), vol. 7, 2006.
Giesler, Markus and Marius Luedicke (2006),
“How Brands Become Cultural Resources,”
in European Advances in Consumer Research,
Karin M. Ekström and Helene Brembeck
(eds.), vol. 7, 2006.
Giesler, Markus and Mali Pohlmann (2006),
“The Symbolic Meaning of Body Parts
in Images: The Case of Hands in Advertisements,”
in European Advances in Consumer Research,
Karin M. Ekström and Helene Brembeck
(eds.), vol. 7, 2006.
Giesler, Markus (2005), “Cybernetic
Gift Giving and Social Drama,” in Cybersounds:
Essays on Virtual Music Culture, Michael D.
Ayers (ed.), New York: Peter Lang.
Giesler,
Markus and Alladi Venkatesh (2005), “Reframing the Embodied Consumer as Cyborg: A Posthumanist Epistemology of Consumption,” in Advances in Consumer Research, ed. Geeta Menon and Akshay R. Rao, Provo, UT: Association for Consumer Research, 32.
Giesler, Markus, Alladi Venkatesh (2004),
“Consuming Cyborgs: Researching Posthuman
Consumer Culture,“ Special Session Summary,
in Advances in Consumer Research, Barbara
Kahn and Mary Frances Luce (eds.), Provo,
UT: Association for Consumer Research, vol.
31, 2004.
Giesler, Markus (2004), “Consuming Cyborgs:
Constructing Posthuman Entertainment Consumption,“
in Advances in Consumer Research, Barbara
Kahn and Mary Frances Luce (eds.), Provo,
UT: Association for Consumer Research, vol.
31, 2004.
Giesler, Markus (2004), “Brand Systems
and Protest Systems,” in Proceedings
of the 30th International Research Seminar
in Marketing, La Londe les Maures, France.
Giesler, Markus (2004), “Social Systems
in Marketing,” in European Advances
in Consumer Research, Darach Turley and Stephen
Brown (eds.), vol. 6, 2004.
Giesler, Markus and Mali Pohlmann (2004),
“The Rise of Posthuman Consumer Culture:
Cybernetic, Circuits, Cultural Logic and Political
Dynamics,” Profeedings of the Digital
Communities Cofnerence: Organizing in a Networked
World, Stockholm, Sweden.
Giesler, Markus (2003), “Collective
Risk,” in Risiko: Wittener Jahrbuch
fuer Ökonomische Literatur, Wolfgang
Benkert (ed.), Marburg: Metropolis.
Giesler,
Markus and Mali Pohlmann (2003), “The
Anthropology of File Sharing: Consuming Napster
as a Gift,” in Advances in Consumer
Research, Punam Anand Keller and Dennis W.
Rook (eds.), Provo, UT: Association for Consumer
Research, vol. 30, 2003
Giesler,
Markus (2003), "The Social Form of Napster:
Cultivating the Paradox of Consumer Emancipation,"
in Advances in Consumer Research, Punam Anand
Keller and Dennis W. Rook (eds.), Provo, UT:
Association for Consumer Research, vol. 30,
2003.
Giesler, Markus, Mali Pohlmann and Claudia
Mennicken (2001), “The Song Behind the
Screen: Musical Cyberconsumption in a Global
World,” in Cross-Cultural Research,
Scott M. Smith (ed.), Oahu: Bringham Young
University. |
| |
| Conference
Presentations |
| |
Giesler,
Markus and Marius Luedicke (2007), “How
Does Drama Drive Market Evolution: The Co-Optation
of Music Downloading,” European Association
for Consumer Research Conference, June 2007,
Milan.
Giesler, Markus and Marius Luedicke (2007),
“Towards a Narratology of Brands,”
Consumer Culture Theory Conference, June 2007,
Milan.
Giesler, Markus, “In Pursuit of a Sustainable
Scholarly Identity,” presented to the
European Association for Consumer Research
Doctoral Consortium, (June).
Giesler, Markus and Marius Luedicke (2007),
“Ideological Contestation in the BMW
Brand Community,” Consumer Culture Theory
Conference, May 2007, Toronto.
Giesler, Markus (2007), “From Dissertation
to Publishable Article(s),” presented
to 2nd Qualitative Data Analysis Workshop,
Consumer Culture Theory Conference, Toronto
(May).
Giesler, Markus (2006), “On Dramatography:
Investigating Change in Consumption,“
Association for Consumer Research Conference,
September 2006, Orlando.
Giesler, Markus (2006, in collaboration with
Hope Jensen Schau), “Researching Consumer
Techno-Culture (CTC),” presented to
the Association for Consumer Research Doctoral
Consortium, (October).
Giesler, Markus and Ashlee Humphreys (2006),
“Tensions between Access and Ownership
in the Media Marketplace,“ Association
for Consumer Research Conference, September
2006, Orlando.
Giesler, Markus (2006), “The Sharer
with A Thousand Faces: Heroic Identity Transformation
in the War on Downloading,“ First Consumer
Culture Theory Conference, August 2006, University
of Notre Dame, South Bend.
Giesler, Markus and (2005), “Music as
Posthumanist Prophecy: Listening to the Sonic
Cyborgs,” European Association for Consumer
Research Conference, June 2005, Göteborg.
Giesler, Markus and Jonathan Schroeder (2005),
“The Sounds of Consumption: Listening
to the Musical Landscape,” European
Association for Consumer Research Conference,
June 2005, Göteborg.
Giesler, Markus and Alladi Venkatesh (2004),
“Reframing the Embodied Consumer as
Cyborg: A Posthumanist Epistemology of Consumption,”
Association for Consumer Research Conference,
October 2004, Portland.
Giesler, Markus (2003), “Consuming Cyborgs:
Constructing Posthuman Entertainment Consumption,”
Association for Consumer Research Conference,
October 2003, Toronto.
Giesler, Markus (2003), “Collective
Risk,” Harvard University, Harvard Business
School, Marketing Seminar Series, March 2003,
Boston.
Giesler, Markus (2003), “Consumer Behavior
as Risk Taking: Mitigating Perceived Risk
through Collective Risk,” Stockholm
University, School of Business, February 2003,
Stockholm, Sweden.
Giesler, Markus (2003), “Social Systems
in Marketing,” European Association
for Consumer Research Conference, June 2003,
Dublin, Ireland.
Giesler, Markus (2003), “Brand Systems
and Protest Systems,” 30th International
Research Seminar in Marketing, June 2003,
La Londe les Maures, France.
Giesler, Markus and Mali Pohlmann (2003),
“The Rise of Posthuman Consumer Culture:
Cybernetic, Circuits, Cultural Logic and Political
Dynamics,” June 2003, Digital Communities:
Organizing in a Networked World, Stockholm,
Sweden.
Giesler, Markus and Mali Pohlmann (2002),
“The Anthropology of File Sharing: Consuming
Napster as a Gift,” Association for
Consumer Research Conference, October 2002,
Atlanta
Giesler, Markus and Mali Pohlmann (2002),
“The Social Form of Napster: Cultivating
the Paradox of Consumer Emancipation,”
Association for Consumer Research Conference,
October 2002, Atlanta.
Giesler, Markus (2002), “Remixing the
Sonic Reality of Consumption,” Theory
Performance, Heretical Consumer Research (HCR)
2002 Conference, October 2002, Atlanta.
Giesler, Markus and Mali Pohlmann (2002),
“The Elizabeth Smart Case: Enactment
of a Suburban Nightmare,” 1st Annual
ACR Film Festival, Association for Consumer
Research Conference, October 2002, Atlanta. |
| |
| Videographies |
| |
Giesler,
Markus and Mali Pohlmann (2002), “The
Elizabeth Smart Case: Enactment of a Suburban
Nightmare,” 1st Annual ACR Film Festival,
Association for Consumer Research Conference,
October 2002, Atlanta.
Giesler, Markus and Mali Pohlmann (2002),
“Remixing the Sonic Reality of Consumption,”
Video Collage, Heretical Consumer Research
(HCR) 2002 Conference, October 2002, Atlanta. |
| |
| General
Publications |
| |
Giesler,
Markus (2007), „Deutschland-Connection“,
In: Handelsblatt, 16/02/2007.
Giesler, Markus (2004), „Blick ins Hirn
der Konsumenten“, In: Manager Magazin
1/2005.
Giesler, Markus
(2004), „Die Schizophrenie des Ruhrgebiets“.
In: Transfer: Wissenschaft im Ruhrgebiet,
6/2004.
Giesler, Markus (2004): „Es gibt ein
Leben nach dem Tode: Aber wie die Zukunft
der kriselnden Musikindustrie aussehen könnte,
weiß Ex-Plattenboss Tim Renner auch
nicht“. In: Financial Times Deutschland,
29. September 2004.
Giesler, Markus (2004): „Das Fremde
im Konsum“. In: Manager Magazin, 8/2004.
Giesler, Markus (2004): „Mensch bleibt
Mensch“. In: Financial Times Deutschland,
July 6, 2004.
Giesler,
Markus (2004): „Wo bleibt der Mensch?“.
In: Manager Magazin, 6/2004.
Giesler, Markus (2004): „Unzumutbares
unternehmen“. In: Manager Magazin, 5/2004. |
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