Markus Giesler
Marketing & Consumption
Research
   




  Cyborg Consumerism
 
"Botox Consumers as Avatars of the Posthuman Future: Cultural Change Agency through Self-Enhancement Consumption" (under review at JCR)
 



Please find below information on some of the research projects that I'm currently working on. There is a manuscript available for each project upon request. Please consider that this is just a small selection of work in progress. Not included are book chapters, loose collaborations, spin-off works, and managerial projects:


 
 
 


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Information for junior scholars: The Sidney J. Levy Award competition is held annually in honor of one of the founding fathers of Consumer Culture Theory. The award is given to the best CCT dissertation article published in the preceding year. Please click on the Levy Award logo to be directed to the website (http://www.levyaward.org).







 

Research Publications
Moral Protagonism
 
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Marketplace Drama
 
 
 
Consumer Gift Systems
 
 
 
Cybersounds: Essays on Virtual Music Culture
(ed. Michael P. Ayers)
 
 
Consumer Tribes
(ed. Bernard Cova, Rob Kozinets, Avi Shankar)
 
 
The Cult of iPod
Leander Kahney's cool book, includes a chapter about Markus' research on the cyborg consumer